Cita APA

Assael, H. (1990). Marketing: Principles & strategy (2nd ed.). Harcourt brace.

Citación estilo Chicago

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Philadelphia: Harcourt brace, 1990.

Cita MLA

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Harcourt brace, 1990.

Warning: These citations may not always be 100% accurate.