APA (7th ed.) Citation

Assael, H. (1990). Marketing: Principles & strategy (2nd ed.). Harcourt brace.

Chicago Style (17th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Philadelphia: Harcourt brace, 1990.

MLA (9th ed.) Citation

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Harcourt brace, 1990.