APA-viite (7. p.)

Assael, H. (1990). Marketing: Principles & strategy (2nd ed.). Harcourt brace.

Chicago-viite (17. p.)

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Philadelphia: Harcourt brace, 1990.

MLA-viite (9. p.)

Assael, Henry. Marketing: Principles & Strategy. 2nd ed. Harcourt brace, 1990.