Marketing : principles & perspectives /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Chicago :
IRWIN,
c1995.
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| Series: | Irwin Series in Marketing
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| Subjects: | |
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| Physical Description: | 631 p. |
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| ISBN: | 025611319X |