Cita APA (7th ed.)

Bearden, W. O., Ingram, T. N., & Laforge, R. W. (1995). Marketing: Principles & perspectives. IRWIN.

Cita Chicago (17th ed.)

Bearden, William O., Thomas N. Ingram, i Raymond W. Laforge. Marketing: Principles & Perspectives. Chicago: IRWIN, 1995.

Cita MLA (9th ed.)

Bearden, William O., et al. Marketing: Principles & Perspectives. IRWIN, 1995.