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Marketing /

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Detalhes bibliográficos
Autor principal:	Lamb, Charles W.
Outros Autores:	McDaniel, Carl D.
Formato:	Livro
Idioma:	inglês
Publicado em:	Cincinnati : South-Western, c1996.
Edição:	3rd.ed.
Assuntos:	Marketing > Management. Marketing.
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