Wilkie, W. L. (1994). Consumer behavior (3rd.). John Wiley & Sons.
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Chicago Style (17th ed.) Citation
Wilkie, William L. Consumer Behavior. 3rd. New York: John Wiley & Sons, 1994.
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MLA (9th ed.) Citation
Wilkie, William L. Consumer Behavior. 3rd. John Wiley & Sons, 1994.
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