Cita APA (7th ed.)
Wilkie, W. L. (1994). Consumer behavior (3rd.). John Wiley & Sons.
Cita Chicago (17th ed.)
Wilkie, William L. Consumer Behavior. 3rd. New York: John Wiley & Sons, 1994.
Cita MLA (9th ed.)
Wilkie, William L. Consumer Behavior. 3rd. John Wiley & Sons, 1994.
Atenció: Aquestes cites poden no estar 100% correctes.