Wilkie, W. L. (1994). Consumer behavior (3rd.). John Wiley & Sons.
Citación estilo ChicagoWilkie, William L. Consumer Behavior. 3rd. New York: John Wiley & Sons, 1994.
Cita MLAWilkie, William L. Consumer Behavior. 3rd. John Wiley & Sons, 1994.
Warning: These citations may not always be 100% accurate.