Cita APA (7th ed.)

Wilkie, W. L. (1994). Consumer behavior (3rd.). John Wiley & Sons.

Cita Chicago (17th ed.)

Wilkie, William L. Consumer Behavior. 3rd. New York: John Wiley & Sons, 1994.

Cita MLA (9th ed.)

Wilkie, William L. Consumer Behavior. 3rd. John Wiley & Sons, 1994.