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Basic marketing : a managerial approach /

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Detalles Bibliográficos
Autor Principal:	McCarthy, E. Jerome
Outros autores:	Perreault, William D.
Formato:	Libro
Idioma:	inglés
Publicado:	Homewood : Irwin, c1987.
Edición:	9th ed.
Subjects:	Marketing.
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