Basic marketing : a managerial approach /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood :
Irwin,
c1987.
|
| Edition: | 9th ed. |
| Subjects: | |
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MARC
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| 100 | 1 | |a McCarthy, E. Jerome. | |
| 245 | 1 | 0 | |a Basic marketing : |b a managerial approach / |c E. Jerome McCarthy. |
| 250 | |a 9th ed. | ||
| 260 | |a Homewood : |b Irwin, |c c1987. | ||
| 300 | |a 749 p. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Perreault, William D. | |
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