Basic marketing : a global managerial approach /

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Bibliographic Details
Main Author:	McCarthy, E. Jerome
Other Authors:	Perreault, William D.
Format:	Book
Language:	English
Published:	Boston : IRWIN, c1993.
Edition:	11th ed.
Subjects:	Marketing > Management.
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Description
Physical Description:	760 p. : ill.
ISBN:	025610509x

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