McCarthy, E. J., & Perreault, W. D. (1993). Basic marketing: A global managerial approach (11th ed.). IRWIN.
Chicago-čujuhus (17. p.)McCarthy, E. Jerome, juo William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. Boston: IRWIN, 1993.
MLA-čujuhus (9. p.)McCarthy, E. Jerome, juo William D. Perreault. Basic Marketing: A Global Managerial Approach. 11th ed. IRWIN, 1993.
Muitte dárkkistit čujuhemiid riektatvuođa, ovdal go geavahat daid iežat deavsttas.