APA (7th ed.) Citation
Pride, W. M. (1991). Marketing concepts and strategies: Study guide (7th ed.). Houghton.
Chicago Style (17th ed.) Citation
Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Boston: Houghton, 1991.
MLA (9th ed.) Citation
Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Houghton, 1991.
Warning: These citations may not always be 100% accurate.