Cita APA (7th ed.)

Pride, W. M. (1991). Marketing concepts and strategies: Study guide (7th ed.). Houghton.

Cita Chicago (17th ed.)

Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Boston: Houghton, 1991.

Cita MLA (9th ed.)

Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Houghton, 1991.