Pride, W. M. (1991). Marketing concepts and strategies: Study guide (7th ed.). Houghton.
Style de citation Chicago (17e éd.)Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Boston: Houghton, 1991.
Style de citation MLA (9e éd.)Pride, William M. Marketing Concepts and Strategies: Study Guide. 7th ed. Houghton, 1991.
Attention : ces citations peuvent ne pas être correctes à 100%.