Contemporary advertising /

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Bibliographic Details
Main Author:	Bov'ee, Courtland L.
Corporate Author:	The Irwin series in marketing
Other Authors:	Arens, William F.
Format:	Book
Language:	English
Published:	Boston : Irwin, 1992.
Edition:	4th. ed.
Subjects:	Advertising.
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Description
Physical Description:	718p.

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