Drewniany, B. L., & Jewler, A. J. (2008). Creative strategy in advertising (9th ed.). Thomson.
Chicago Style (17th ed.) CitationDrewniany, Bonniel L., and A. Jerome Jewler. Creative Strategy in Advertising. 9th ed. Boston, USA: Thomson, 2008.
MLA (9th ed.) CitationDrewniany, Bonniel L., and A. Jerome Jewler. Creative Strategy in Advertising. 9th ed. Thomson, 2008.
Warning: These citations may not always be 100% accurate.