Drewniany, B. L., & Jewler, A. J. (2008). Creative strategy in advertising (9th ed.). Thomson.
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Chicago Style (17th ed.) Citation
Drewniany, Bonniel L., and A. Jerome Jewler. Creative Strategy in Advertising. 9th ed. Boston, USA: Thomson, 2008.
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MLA (9th ed.) Citation
Drewniany, Bonniel L., and A. Jerome Jewler. Creative Strategy in Advertising. 9th ed. Thomson, 2008.
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Warning: These citations may not always be 100% accurate.