Global marketing management /

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Bibliographic Details
Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Format: Book
Language:English
Published: New Jersey : John Wiley & sons,Inc., c2008.
Edition:4th ed.
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Description
Physical Description:xxii, 682p : ill.(chiefly col.)
Bibliography:Includes bibliographical references and index.
ISBN:9780471755272 :