Cita APA (7th ed.)
Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). John Wiley & sons,Inc..
Cita Chicago (17th ed.)
Kotabe, Masaaki, i Kristiaan Helsen. Global Marketing Management. 4th ed. New Jersey: John Wiley & sons,Inc., 2008.
Cita MLA (9th ed.)
Kotabe, Masaaki, i Kristiaan Helsen. Global Marketing Management. 4th ed. John Wiley & sons,Inc., 2008.
Atenció: Aquestes cites poden no estar 100% correctes.