Kotabe, M., & Helsen, K. (2008). Global marketing management (4th ed.). John Wiley & sons,Inc..
Successfully copied to clipboard
Copying to clipboard failed
Chicago Style (17th ed.) Citation
Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. New Jersey: John Wiley & sons,Inc., 2008.
Successfully copied to clipboard
Copying to clipboard failed
MLA (9th ed.) Citation
Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 4th ed. John Wiley & sons,Inc., 2008.
Successfully copied to clipboard
Copying to clipboard failed
Warning: These citations may not always be 100% accurate.