Strategic advertising management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
c2009.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | p :xvii, 423 : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 2008038449 : |