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Introduction to advertising and promotion : an integrated marketing communications perspective /
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The great marketing turnaround : the age of the individual, and how to profit from it /
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The Dartnell sales promotion handbook /
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Advertising and promotion : an integrated marketing communications perpective /
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Marketing communications : engagements, strategies and practice /
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Strategic advertising management /
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Promotion : analysis, creativity, and strategy /
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How to sell more stuff promotional marketing that really works /
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Selling to big companies
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Integrated marketing communications in advertising and promotion /
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How to market, advertise, and promote your business or service in your own backyard
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When ads work new proof that advertising triggers sales /
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First steps in advertising and sales promotion
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Advertising and personal selling
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Advertising, sales and promotion management
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Sales promotion decision making : concepts, principles, and practice /
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They ask you answer : a revolutionary approach to inbound sales, content marketing, and today's digital consumer /
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Verkaufsforderung : Strategie und Taktik /
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Advertising and promotion : an integrated marketing communications perspective /
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Marketing communications /