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The commercialization of American culture : new advertising, control and democracy /
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Contemporary advertising /
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Contemporary advertising /
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Cases in advertising /
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Hey, whipple, squeeze this : a guide to creating great ads /
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An evaluation of the impact of ethical advertising on the consumer in Nairobi, Kenya : a study of billboards /
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Go figure! New directions in advertising rhetoric /
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The big idea in contemporary advertising video
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Advertising cultures : Gender, commerce, creativity /
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Principles of advertising : a global perspective /
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The influence of digital signage on product sales among leading supermarkets in Kenya /
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Exploring the role of social media in advertising : a case of Daystar University students.
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Advertising creative : strategy, copy, and design /
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Integrated advertising, promotion, and marketing communications /
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Marketing today's academic library : a bold new approach to communicating with students /
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Bottom-up marketing /
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Promotional strategy /
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The great marketing turnaround : the age of the individual, and how to profit from it /
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Advertising and promotion : an integrated marketing communications perpective /
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Strategic management : formulation, implementation, and control /
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Contemporary advertising /
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Entrepreneur magazine : successful advertising for small businesses /
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The role of advertising as a strategy to provide return on investment : a case study of Total Kenya /
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Advertising and competition /