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Society for Consumer Psychology
Search Results - Society for Consumer Psychology
Journal of Consumer Psychology
The ''
Journal of Consumer Psychology
'' is a quarterly
peer-review
ed
academic journal
covering
psychology
as it relates to
consumer behavior
. It was established in 1992 and is published by
John Wiley & Sons
on behalf of the Society for Consumer Psychology, the 23rd division of the
American Psychological Association
. The
editor-in-chief
is
Lauren Goldberg Block
(
Baruch College
). According to the ''
Journal Citation Reports
'', the journal has a 2016
impact factor
of 3.385.
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Handbook of brand relationships
Published 2009
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Society for Consumer Psychology
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Cracking the code leveraging consumer psychology to drive profitability /
Published 2011
“…
Society for Consumer Psychology
…”
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Brand choice
Branding (Marketing)
Consumer behavior
Customer relations
Management
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Relationship marketing