Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size
Journal Article
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| Format: | Article |
| Language: | English |
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African Multidisciplinary Journal of Research
2024
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/4571 |
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| author | Kiarie John , Kirori Gabriel and Wachira David |
| author_facet | Kiarie John , Kirori Gabriel and Wachira David |
| author_sort | Kiarie John , Kirori Gabriel and Wachira David |
| collection | DSpace |
| description | Journal Article |
| format | Article |
| id | oai:repository.daystar.ac.ke:123456789-4571 |
| institution | Daystar University |
| language | English |
| publishDate | 2024 |
| publisher | African Multidisciplinary Journal of Research |
| record_format | dspace |
| spelling | oai:repository.daystar.ac.ke:123456789-45712024-05-08T13:16:34Z Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size Kiarie John , Kirori Gabriel and Wachira David Company Size Loyalty Programs Financial Performance Journal Article The purpose of this study was to develop an original framework to explore the direct effect of Loyalty programs on a firm’s financial performance and to discuss the moderating role of company size. The study applies two original concepts - Loyalty programs and company size to develop an integral model that enhances the firm’s financial performance. Secondary data was extracted from financial statements. Explanatory research design which was non-experimental in nature was employed to analyze the effect of company size on financial performance of selected service industry firms. Panel data analysis was used to link the relationship between the Loyalty programs, company size and financial performance. Findings indicated that company size moderates the relationship between loyalty programs and Financial Performance of the selected firms in the service industry in Kenya. 2024-05-08T13:14:30Z 2024-05-08T13:14:30Z 2019 Article Kiarie J., Kirori G., and Wachira D. (2019): Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. African Multidisciplinary Journal of Research 2518-2986 https://repository.daystar.ac.ke/handle/123456789/4571 en Vol. 4 (1) application/pdf African Multidisciplinary Journal of Research |
| spellingShingle | Company Size Loyalty Programs Financial Performance Kiarie John , Kirori Gabriel and Wachira David Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size |
| title | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size |
| title_full | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size |
| title_fullStr | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size |
| title_full_unstemmed | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size |
| title_short | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size |
| title_sort | effects of loyalty programs on financial performance: the moderating role of company size |
| topic | Company Size Loyalty Programs Financial Performance |
| url | https://repository.daystar.ac.ke/handle/123456789/4571 |
| work_keys_str_mv | AT kiariejohnkirorigabrielandwachiradavid effectsofloyaltyprogramsonfinancialperformancethemoderatingroleofcompanysize |