Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size

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Bibliographic Details
Main Author:	Kiarie John , Kirori Gabriel and Wachira David
Format:	Article
Language:	English
Published:	African Multidisciplinary Journal of Research 2024
Subjects:	Company Size Loyalty Programs Financial Performance
Online Access:	https://repository.daystar.ac.ke/handle/123456789/4571
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