Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size.
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| Format: | Article |
| Language: | English |
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African Multidisciplinary Journal of Research (AMJR)
2023
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/4186 |
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| author | Kirori, Gabriel Wachira, David Kiarie, John |
| author_facet | Kirori, Gabriel Wachira, David Kiarie, John |
| author_sort | Kirori, Gabriel |
| collection | DSpace |
| description | Journal |
| format | Article |
| id | oai:repository.daystar.ac.ke:123456789-4186 |
| institution | Daystar University |
| language | English |
| publishDate | 2023 |
| publisher | African Multidisciplinary Journal of Research (AMJR) |
| record_format | dspace |
| spelling | oai:repository.daystar.ac.ke:123456789-41862024-02-21T17:05:41Z Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. Kirori, Gabriel Wachira, David Kiarie, John Company Size Loyalty Programs Financial Performance Journal The purpose of this study was to develop an original framework to explore the direct effect of Loyalty programs on a firm’sfinancial performance and to discuss the moderatingrole of company size. The study applies two original concepts-Loyalty programsand companysize to develop an integral model that enhances the firm’sfinancial performance.Secondary data was extracted from financial statements. Explanatoryresearch design which wasnon-experimental in nature was employed to analyze the effect of company size on financial performance of selected service industry firms. Panel data analysis was used to link the relationship between the Loyalty programs, company size and financial performance.Findings indicated that company size moderatesthe relationship between loyalty programs and Financial Performance of the selected firms in the service industry in Kenya 2023-08-15T08:16:08Z 2023-08-15T08:16:08Z 2022-02-23 Article Kiarie, G. K. D. W. J. (2022). Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. African Multidisciplinary Journal of Research, 4(1). Retrieved from https://journals.spu.ac.ke/index.php/amjr/article/view/50 2518-2986 https://repository.daystar.ac.ke/handle/123456789/4186 en application/pdf African Multidisciplinary Journal of Research (AMJR) |
| spellingShingle | Company Size Loyalty Programs Financial Performance Kirori, Gabriel Wachira, David Kiarie, John Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. |
| title | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. |
| title_full | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. |
| title_fullStr | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. |
| title_full_unstemmed | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. |
| title_short | Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size. |
| title_sort | effects of loyalty programs on financial performance: the moderating role of company size. |
| topic | Company Size Loyalty Programs Financial Performance |
| url | https://repository.daystar.ac.ke/handle/123456789/4186 |
| work_keys_str_mv | AT kirorigabriel effectsofloyaltyprogramsonfinancialperformancethemoderatingroleofcompanysize AT wachiradavid effectsofloyaltyprogramsonfinancialperformancethemoderatingroleofcompanysize AT kiariejohn effectsofloyaltyprogramsonfinancialperformancethemoderatingroleofcompanysize |