Effects of Loyalty Programs on Financial Performance: The Moderating Role of Company Size.

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Bibliographic Details
Main Authors:	Kirori, Gabriel, Wachira, David, Kiarie, John
Format:	Article
Language:	English
Published:	African Multidisciplinary Journal of Research (AMJR) 2023
Subjects:	Company Size Loyalty Programs Financial Performance
Online Access:	https://repository.daystar.ac.ke/handle/123456789/4186
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