Determining Whether Branding of Locally Manufactured Car Care Products Increases Brand Preference: A Case of Auto shops In Nairobi

Master of Business Administration in Marketing and Strategic Management

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Bibliographic Details
Main Author:	Richard, Mbalya
Format:	Thesis
Language:	English
Published:	Daystar University, School of Business and Economics 2021
Subjects:	Locally Manufactured Car Care Products Brand Preference Auto shops Nairobi
Online Access:	https://repository.daystar.ac.ke/handle/123456789/3493
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