An assessment of strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage: a case of parapet cleaning services
The business world in the 21st century is characterized by rapid dramatic changes in market trends, technology, global competition and a shift in consumers’ tastes and preferences. In order to survive and remain relevant, companies must adopt a world view approach when formulating their strategies s...
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Format: | Thesis |
Language: | English |
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Daystar University
2019
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Online Access: | https://repository.daystar.ac.ke/handle/123456789/3042 |
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