An assessment of strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage: a case of parapet cleaning services

The business world in the 21st century is characterized by rapid dramatic changes in market trends, technology, global competition and a shift in consumers’ tastes and preferences. In order to survive and remain relevant, companies must adopt a world view approach when formulating their strategies s...

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Bibliographic Details
Main Author: Omolo, Judith A.
Format: Thesis
Language:English
Published: Daystar University 2019
Subjects:
Online Access:https://repository.daystar.ac.ke/handle/123456789/3042
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