The Role of Advertising as a Strategy to Provide Return on Investment: A Case Study of Total Kenya
This document seeks to investigate whether advertising provides return on investment to the organizations employing it as a strategy. In chapter one we see that advertising is a method that is used to communicate about a certain product offering that an organization has and that there are a lot of f...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
Daystar University
2019
|
| Subjects: | |
| Online Access: | https://repository.daystar.ac.ke/handle/123456789/3023 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
The role of advertising as a strategy to provide return on investment : a case study of Total Kenya / 
Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet /