On Curiosity : The Art of Market Seduction /
What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...
Salvato in:
| Altri autori: | |
|---|---|
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Manchester :
Mattering Press,
2016
|
| Serie: | Book collections on Project MUSE.
|
| Soggetti: | |
| Accesso online: | Full text available: |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
Sommario:
- 1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity.
- 2. Bluebeard: Towards the Marketisation of Curiosity.
- 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors.
- 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix .
- 5. 'Closer' Door-closer Closer