On Curiosity : The Art of Market Seduction /

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...

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Další autoři: Macknight, Vicki
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Manchester : Mattering Press, 2016
Edice:Book collections on Project MUSE.
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Obsah:
  • 1. From Eve to Bluebeard: The Difficult Secularisation of Curiosity.
  • 2. Bluebeard: Towards the Marketisation of Curiosity.
  • 3. 'Peep Shop'? An Anthropology of Window Displays The Effects of Locks The Effects of Mirrors.
  • 4. 'Teasing' Packaging (Teasing, Scene 1) Advertising (Teaser, Scene 2) Continually Agitating Curiosity, or How to Lead a Consumer towards Wonderland Data Matrix .
  • 5. 'Closer' Door-closer Closer