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On Curiosity : The Art of Market Seduction /

What draws us towards a shop window display? What drives us to grab a special offer, to enter the privileged circle of premium newspaper subscribers, to peruse the pages of an enticing magazine? Without doubt, it is curiosity - that essential force of everyday action which invites us to break from o...

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Sparad:
Bibliografiska uppgifter
Övriga skapare: Macknight, Vicki
Materialtyp: Elektronisk E-bok
Språk:engelska
Publicerad: Manchester : Mattering Press, 2016
Serie:Book collections on Project MUSE.
Ämnen:
Marketing
Economics > Sociological aspects
Curiosity
Consumer behavior
Ökonomische Anthropologie
Wirtschaftssoziologie
Konsumsoziologie
Sozialpsychologie
Marktpsychologie
Verbraucherverhalten
Verführung
Neugier
Marketingstrategie
Werbung
Curiosity.
Economics > Sociological aspects.
Consumer behavior.
Marketing.
Electronic books.
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