Our Master’s Voice : Advertising /

Our Master’s Voice : Advertising /

""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when...

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Bibliographic Details
Main Author: Rorty, James, 1890- (Author)
Format: Electronic eBook
Language:English
Published: Bethlehem : mediastudies.press, 2020.
Edition:Public domain edition.
Series:Book collections on Project MUSE.
Subjects:
Electronic books.
Online Access:Full text available:
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010 |z  2020941776 
020 |a 9781951399016 
020 |z 9781951399009 
035 |a (OCoLC)1227264741 
040 |a MdBmJHUP  |c MdBmJHUP 
100 1 |a Rorty, James,  |d 1890-  |e author. 
245 1 0 |a Our Master’s Voice :   |b Advertising /   |c James Rorty, Jefferson Pooley. 
250 |a Public domain edition. 
264 1 |a Bethlehem :  |b mediastudies.press,  |c 2020. 
264 3 |a Baltimore, Md. :  |b Project MUSE,   |c 2020 
264 4 |c ©2020. 
300 |a 1 online resource (318 pages). 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
506 0 |a Open Access  |f Unrestricted online access  |2 star 
520 |a ""I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty's leftist politics, Our Master's Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley"--  |c Provided by publisher. 
588 |a Description based on print version record. 
655 7 |a Electronic books.   |2 local 
700 1 |a Pooley, Jefferson,  |d 1976-  |e other. 
710 2 |a Project Muse.  |e distributor 
830 0 |a Book collections on Project MUSE. 
856 4 0 |z Full text available:   |u https://muse.jhu.edu/book/80832/ 
999 |c 234591  |d 234590 

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