Advertising Progress : American Business and the Rise of Consumer Marketing /
The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
Baltimore, Md :
The Johns Hopkins University Press,
2019
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| Серии: | Book collections on Project MUSE.
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| Предметы: | |
| Online-ссылка: | Full text available: |
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Оглавление:
- Part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth
- part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services
- part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.