Advertising Progress : American Business and the Rise of Consumer Marketing /

The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

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Dettagli Bibliografici
Autore principale: Laird, Pamela Walker, 1947- (Autore)
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: Baltimore, Md : The Johns Hopkins University Press, 2019
Serie:Book collections on Project MUSE.
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Accesso online:Full text available:
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Sommario:
  • Part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth
  • part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services
  • part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.