Advertising Progress : American Business and the Rise of Consumer Marketing /

The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

Сохранить в:
Библиографические подробности
Главный автор: Laird, Pamela Walker, 1947- (Автор)
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: Baltimore, Md : The Johns Hopkins University Press, 2019
Серии:Book collections on Project MUSE.
Предметы:
Online-ссылка:Full text available:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Описание
Итог:The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
Contains primary source material.
Примечание:Originally published as Johns Hopkins Press in 1998.
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.
Объем:1 online resource (506 pages): illustrations
ISBN:9781421434193
Доступ:Open Access