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Advertising Progress : American Business and the Rise of Consumer Marketing /

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The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

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Hoofdauteur: Laird, Pamela Walker, 1947- (Auteur)
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Baltimore, Md : The Johns Hopkins University Press, 2019
Reeks:Book collections on Project MUSE.
Onderwerpen:
Advertising.
Advertising > Social aspects.
Publicite > Aspect social > États-Unis > Histoire.
Advertising > United States > History.
Advertising > Social aspects > United States > History.
United States.
History.
Electronic books.
Online toegang:Full text available:
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Samenvatting:The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
Contains primary source material.
Beschrijving item:Originally published as Johns Hopkins Press in 1998.
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License.
Fysieke beschrijving:1 online resource (506 pages): illustrations
ISBN:9781421434193
Toegang:Open Access

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