Imagining Consumers : Design and Innovation from Wedgwood to Corning /

In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...

Cur síos iomlán

Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Blaszczyk, Regina Lee
Formáid: Leictreonach Ríomhleabhar
Teanga:Béarla
Foilsithe / Cruthaithe: Baltimore, Md. : Johns Hopkins University Press, 2019
Sraith:Book collections on Project MUSE.
Ábhair:
Rochtain ar líne:Full text available:
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