Imagining Consumers : Design and Innovation from Wedgwood to Corning /
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really wan...
Sábháilte in:
Príomhchruthaitheoir: | |
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Formáid: | Leictreonach Ríomhleabhar |
Teanga: | Béarla |
Foilsithe / Cruthaithe: |
Baltimore, Md. :
Johns Hopkins University Press,
2019
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Sraith: | Book collections on Project MUSE.
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Ábhair: | |
Rochtain ar líne: | Full text available: |
Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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Clár na nÁbhar:
- Cinderella Stories
- China Mania
- Beauty for a Dime
- Fiesta!
- Better Products for Better Homes
- Pyrex Pioneers
- Easier Living?
- Essay on Sources.