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Buy It Now : Lessons from eBay /

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In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...

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Библиографические подробности
Главный автор: White, Michele, 1962-
Формат: Электронный ресурс eКнига
Язык:английский
Опубликовано: Durham, N.C. : Duke University Press, 2012.
Серии:Book collections on Project MUSE.
Предметы:
EBay (Firm)
eBay (Firm)
Online identities.
Internet > Social aspects.
Internet and women.
Electronic commerce > Social aspects.
COMPUTERS > Social Aspects > Human-Computer Interaction.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Identite numerique.
Internet et femmes.
Commerce electronique > Aspect social.
Internet > Aspect social.
Electronic books.
Online-ссылка:Full text available:
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Описание
Итог:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
Объем:1 online resource (330 pages): illustrations
ISBN:9780822391876
Доступ:Open Access

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