Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
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| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Baltimore, Maryland :
Project Muse,
2020
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| 丛编: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| 主题: | |
| 在线阅读: | Full text available: |
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