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Digital Gaming and the Advertising Landscape /

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The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...

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Detalles Bibliográficos
Autor principal: Hera, Teresa de la (Autor)
Formato: Electrónico eBook
Lenguaje:inglés
Publicado: Baltimore, Maryland : Project Muse, 2020
Colección:Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE.
Materias:
Video games > Economic aspects.
Video games industry.
Electronic games > Marketing.
Electronic books.
Acceso en línea:Full text available:
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