Digital Gaming and the Advertising Landscape /
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to con...
Sábháilte in:
| Príomhchruthaitheoir: | |
|---|---|
| Formáid: | Leictreonach Ríomhleabhar |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Baltimore, Maryland :
Project Muse,
2020
|
| Sraith: | Games and play (Amsterdam, Netherlands)
Book collections on Project MUSE. |
| Ábhair: | |
| Rochtain ar líne: | Full text available: |
| Clibeanna: |
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Míreanna comhchosúla
Innovation and marketing in the video game industry avoiding the performance trap /
de réir: Wesley, David T. A.
Foilsithe / Cruthaithe: (2010)
de réir: Wesley, David T. A.
Foilsithe / Cruthaithe: (2010)
Digital gaming and the advertising landscape /
de réir: Hera, Teresa de la
Foilsithe / Cruthaithe: (2019)
de réir: Hera, Teresa de la
Foilsithe / Cruthaithe: (2019)
Digital play the interaction of technology, culture, and marketing /
de réir: Kline, Stephen
Foilsithe / Cruthaithe: (2005)
de réir: Kline, Stephen
Foilsithe / Cruthaithe: (2005)
Thinking about video games : interviews with the experts /
de réir: Heineman, David S.
Foilsithe / Cruthaithe: (2015)
de réir: Heineman, David S.
Foilsithe / Cruthaithe: (2015)
Early modernity and video games /
Foilsithe / Cruthaithe: (2014)
Foilsithe / Cruthaithe: (2014)
Gaming matters art, science, magic, and the computer game medium /
de réir: Ruggill, Judd Ethan
Foilsithe / Cruthaithe: (2011)
de réir: Ruggill, Judd Ethan
Foilsithe / Cruthaithe: (2011)
Games, learning, and society learning and meaning in the digital age /
Foilsithe / Cruthaithe: (2012)
Foilsithe / Cruthaithe: (2012)
Innovation and strategy of online games
de réir: Jong, H. Wi
Foilsithe / Cruthaithe: (2009)
de réir: Jong, H. Wi
Foilsithe / Cruthaithe: (2009)
Video game worlds working at play in the culture of Everquest /
de réir: Rowlands, Timothy
Foilsithe / Cruthaithe: (2012)
de réir: Rowlands, Timothy
Foilsithe / Cruthaithe: (2012)
Gaming essays on algorithmic culture /
de réir: Galloway, Alexander R., 1974-
Foilsithe / Cruthaithe: (2006)
de réir: Galloway, Alexander R., 1974-
Foilsithe / Cruthaithe: (2006)
Beyond game design nine steps towards creating better video games /
Foilsithe / Cruthaithe: (2009)
Foilsithe / Cruthaithe: (2009)
Virtual ascendance : video games and the remaking of reality /
de réir: Griffiths, Devin C.
Foilsithe / Cruthaithe: (2013)
de réir: Griffiths, Devin C.
Foilsithe / Cruthaithe: (2013)
This Gaming Life : Travels in Three Cities /
de réir: Rossignol, Jim, 1978-
Foilsithe / Cruthaithe: (2008)
de réir: Rossignol, Jim, 1978-
Foilsithe / Cruthaithe: (2008)
The ethics of computer games
de réir: Sicart, Miguel, 1978-
Foilsithe / Cruthaithe: (2009)
de réir: Sicart, Miguel, 1978-
Foilsithe / Cruthaithe: (2009)
Unity game development essentials
de réir: Goldstone, Will
Foilsithe / Cruthaithe: (2009)
de réir: Goldstone, Will
Foilsithe / Cruthaithe: (2009)
Utopic dreams and apocalyptic fantasies critical approaches to researching video game play /
Foilsithe / Cruthaithe: (2010)
Foilsithe / Cruthaithe: (2010)
Game development 2042 : the future of game design, development, and publishing /
de réir: Fields, Tim
Foilsithe / Cruthaithe: (2023)
de réir: Fields, Tim
Foilsithe / Cruthaithe: (2023)
Team leadership in the game industry
de réir: Spaulding, Seth
Foilsithe / Cruthaithe: (2008)
de réir: Spaulding, Seth
Foilsithe / Cruthaithe: (2008)
Cheating gaining advantage in videogames /
de réir: Consalvo, Mia, 1969-
Foilsithe / Cruthaithe: (2007)
de réir: Consalvo, Mia, 1969-
Foilsithe / Cruthaithe: (2007)
Before the crash early video game history /
Foilsithe / Cruthaithe: (2012)
Foilsithe / Cruthaithe: (2012)
Ethnographies of the videogame gender, narrative and praxis /
de réir: Thornham, Helen
Foilsithe / Cruthaithe: (2011)
de réir: Thornham, Helen
Foilsithe / Cruthaithe: (2011)
BioShock and philosophy : irrational game, rational book /
Foilsithe / Cruthaithe: (2015)
Foilsithe / Cruthaithe: (2015)
Porn & pong how Grand Theft Auto, Tomb Raider and other sexy games changed our culture /
de réir: Brown, Damon
Foilsithe / Cruthaithe: (2008)
de réir: Brown, Damon
Foilsithe / Cruthaithe: (2008)
Playful identities : the ludification of digital media cultures /
Foilsithe / Cruthaithe: (2015)
Foilsithe / Cruthaithe: (2015)
Playful identities : the ludification of digital media cultures /
Foilsithe / Cruthaithe: (2015)
Foilsithe / Cruthaithe: (2015)
Time and space in video games : a cognitive-formalist approach /
de réir: Alvarez Igarzabal, Federico
Foilsithe / Cruthaithe: (2019)
de réir: Alvarez Igarzabal, Federico
Foilsithe / Cruthaithe: (2019)
Playing to win : sports, video games, and the culture of play /
Foilsithe / Cruthaithe: (2015)
Foilsithe / Cruthaithe: (2015)
Making democracy fun : how game design can empower citizens and transform politics /
de réir: Lerner, Josh, 1978-
Foilsithe / Cruthaithe: (2014)
de réir: Lerner, Josh, 1978-
Foilsithe / Cruthaithe: (2014)
Beginning game level design
de réir: Feil, John
Foilsithe / Cruthaithe: (2005)
de réir: Feil, John
Foilsithe / Cruthaithe: (2005)
Playing games in school : video games and simulations for primary and secondary education /
Foilsithe / Cruthaithe: (2010)
Foilsithe / Cruthaithe: (2010)
Video games, crime and next-gen deviance : reorienting the debate /
Foilsithe / Cruthaithe: (2020)
Foilsithe / Cruthaithe: (2020)
The art of videogames
de réir: Tavinor, Grant
Foilsithe / Cruthaithe: (2009)
de réir: Tavinor, Grant
Foilsithe / Cruthaithe: (2009)
Videogames and agency /
de réir: Bodi, Bettina
Foilsithe / Cruthaithe: (2023)
de réir: Bodi, Bettina
Foilsithe / Cruthaithe: (2023)
Game character animation all in one
de réir: Pardew, Les
Foilsithe / Cruthaithe: (2007)
de réir: Pardew, Les
Foilsithe / Cruthaithe: (2007)
From gamer to game designer the official Far Cry 2 map editing guide /
de réir: Hutchinson, David
Foilsithe / Cruthaithe: (2008)
de réir: Hutchinson, David
Foilsithe / Cruthaithe: (2008)
Game development with Unity
de réir: Menard, Michelle
Foilsithe / Cruthaithe: (2012)
de réir: Menard, Michelle
Foilsithe / Cruthaithe: (2012)
Game design essentials
de réir: Mitchell, Briar Lee
Foilsithe / Cruthaithe: (2012)
de réir: Mitchell, Briar Lee
Foilsithe / Cruthaithe: (2012)
CryENGINE 3 cookbook over 90 recipes written by Crytek developers for creating third-generation real-time games /
de réir: Tracy, Dan
Foilsithe / Cruthaithe: (2011)
de réir: Tracy, Dan
Foilsithe / Cruthaithe: (2011)
The game asset pipeline
de réir: Carter, Ben, 1979-
Foilsithe / Cruthaithe: (2004)
de réir: Carter, Ben, 1979-
Foilsithe / Cruthaithe: (2004)
The game producers handbook
de réir: Irish, Dan
Foilsithe / Cruthaithe: (2005)
de réir: Irish, Dan
Foilsithe / Cruthaithe: (2005)