Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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Dettagli Bibliografici
Autore principale: Christiansen, Paul Victor (Autore)
Natura: Elettronico eBook
Lingua:inglese
Pubblicazione: Amsterdam : Amsterdam University Press, [2018]
Serie:Book collections on Project MUSE.
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Accesso online:Full text available:
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