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Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...

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Detalhes bibliográficos
Autor principal: Heinrich, Thomas R., 1963-
Outros Autores: Batchelor, Bob
Formato: Recurso Electrónico livro electrónico
Idioma:inglês
Publicado em: Columbus : Ohio State University Press, 2004.
Colecção:Book collections on Project MUSE.
Assuntos:
Kimberly-Clark Corporation.
Kimberly-Clark Corporation > History.
Sanitary supply industry.
Consumer behavior.
Produits d'hygiene > Industrie > États-Unis > Histoire.
Consommateurs > Comportement > États-Unis > Études de cas.
Sanitary supply industry > United States > History.
Consumer behavior > United States > Case studies.
United States.
History.
Case studies.
Electronic books.
Acesso em linha:Full text available:
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Sumário:
  • Origins and growth, 1872-1916
  • The rise of consumer nondurables
  • The great depression
  • In the mainstream : expansion and crisis, 1940s-1971
  • "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
  • Product diversification and corporate strategy.

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