Imaxe de Portada

Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...

Descrición completa

Gardado en:
Detalles Bibliográficos
Autor Principal: Heinrich, Thomas R., 1963-
Outros autores: Batchelor, Bob
Formato: Electrónico eBook
Idioma:inglés
Publicado: Columbus : Ohio State University Press, 2004.
Series:Book collections on Project MUSE.
Subjects:
Kimberly-Clark Corporation.
Kimberly-Clark Corporation > History.
Sanitary supply industry.
Consumer behavior.
Produits d'hygiene > Industrie > États-Unis > Histoire.
Consommateurs > Comportement > États-Unis > Études de cas.
Sanitary supply industry > United States > History.
Consumer behavior > United States > Case studies.
United States.
History.
Case studies.
Electronic books.
Acceso en liña:Full text available:
Tags: Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
Table of Contents:
  • Origins and growth, 1872-1916
  • The rise of consumer nondurables
  • The great depression
  • In the mainstream : expansion and crisis, 1940s-1971
  • "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
  • Product diversification and corporate strategy.

Títulos similares