Buchumschlag

Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Heinrich, Thomas R., 1963-
Weitere Verfasser: Batchelor, Bob
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Columbus : Ohio State University Press, 2004.
Schriftenreihe:Book collections on Project MUSE.
Schlagworte:
Kimberly-Clark Corporation.
Kimberly-Clark Corporation > History.
Sanitary supply industry.
Consumer behavior.
Produits d'hygiene > Industrie > États-Unis > Histoire.
Consommateurs > Comportement > États-Unis > Études de cas.
Sanitary supply industry > United States > History.
Consumer behavior > United States > Case studies.
United States.
History.
Case studies.
Electronic books.
Online-Zugang:Full text available:
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Inhaltsangabe:
  • Origins and growth, 1872-1916
  • The rise of consumer nondurables
  • The great depression
  • In the mainstream : expansion and crisis, 1940s-1971
  • "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
  • Product diversification and corporate strategy.

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