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Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...

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Detalles Bibliográficos
Autor Principal: Heinrich, Thomas R., 1963-
Outros autores: Batchelor, Bob
Formato: Electrónico eBook
Idioma:inglés
Publicado: Columbus : Ohio State University Press, 2004.
Series:Book collections on Project MUSE.
Subjects:
Kimberly-Clark Corporation.
Kimberly-Clark Corporation > History.
Sanitary supply industry.
Consumer behavior.
Produits d'hygiene > Industrie > États-Unis > Histoire.
Consommateurs > Comportement > États-Unis > Études de cas.
Sanitary supply industry > United States > History.
Consumer behavior > United States > Case studies.
United States.
History.
Case studies.
Electronic books.
Acceso en liña:Full text available:
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