Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots /
"The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Takahito Moriyama examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but unde...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Lawrence, Kansas :
University Press of Kansas,
[2022]
|
| Collection: | Book collections on Project MUSE.
|
| Sujets: | |
| Accès en ligne: | Full text available: |
| Tags: |
Pas de tags, Soyez le premier à ajouter un tag!
|
Documents similaires: Empire of Direct Mail :
- Empire of Direct Mail : How Conservative Marketing Persuaded Voters and Transformed the Grassroots /
- Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
- Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /
- Marginal People in Deviant Places : Ethnography, Difference, and the Challenge to Scientific Racism /
- Marginal People in Deviant Places : Ethnography, Difference, and the Challenge to Scientific Racism /
- Advertising Progress : American Business and the Rise of Consumer Marketing /